This was a logo design project for a made-up organization of our choice for my Visual Foundation Studio class. VOICE is a non-profit organization that creates short documentaries of diverse individuals from across the globe. The goal is to amplify the voices of underprivileged individuals and/or communities through storytelling. Inspired by the Humans of New York, it is to give a voice to those who don't have one. An opportunity to connect people, communities and encourage empathy.
For this project, I designed a logo that would hypothetically be used on all platforms and physical applications. Beginning with sketches and creating over 50 iterations on Adobe Illustrator.
FINAL LOGO:
INITIAL IDEAS/ITERATIONS:
Later, I developed potential physical applications of the brand to create merchandise on hats, clothing, and megaphones (Ideally merchandise that would be sold to use as donations/funds). I began with multiple ideas and eventually narrowed it down to clothing (shirts) and developed additional iterations; finally, I selected one design to produce as a sample.
INITIAL DRAFT: Multiple designs on hats, clothing, and megaphones
SECOND DRAFT: Iterations of potential clothing applications
FINAL PHYSICAL APPLICATION: Sample long-sleeve shirt that I hand sewed
